My name is Abdelilah, I was born in Morocco and I have lived and worked as a Lead Product Designer in Dubai for four years.
During my time in Dubai, I had the opportunity to work for the Ministry of Human Resources and Emiratisation (MOHRE), which is a governmental organisation that seeks to manage and empower talents, to develop and establish a knowledge-based economy according to the UAE Vision 2021. Alongside my design team, I have been successful at providing digital solutions for a multitude of businesses in the UAE to manage their work teams more efficiently.
My career highlights include redesigning MOHRE’s mobile app, which resulted in the Ministry being awarded 1st place for the "best m-Government Service Award", received by the World Government Summit.
I started my career as a qualified Graphic Designer and from there I specialized in Product Design. This allows me to excel and serve all my clients needs professionally. I apply a human-centered approach, visual craft, and Design Thinking. I thrive on solving problems related to the human experience, by creating purposeful products that contribute to a more sustainable and equitable world. Besides striving for a better world, I am also constantly trying to improve myself, by raising the bar higher with each and every challenge that comes my way.
UX and Product Design is constantly changing. Therefore, I never stop learning more about design, business, UX and how these disciplines merge together.