Veylinx enables companies to launch new products faster, With an optimized strategy and more certainty. They deliver behavioral insights by conducting real auction-based experiments (Vickrey auction method) with real money.
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With this market research approach, new and existing products and concepts can be tested and the purchase intent, demand and the amount consumers are willing to pay for a product can be revealed. The results of a simulated shopping experience give a good indication of the actual purchase intent and demand in the target market.

Consumer packaged goods (CPG) have long been the backbone for sustained mass-market growth. The category is now facing real challenges by shifts in the way consumers shop, access information, and choose between brands. With more available information and alternatives, consumers scrutinize brands more closely. The modern customer is actively looking for brands that not only meet product claims, but are also authentic and consistent with their values and ideologies.
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This development is leading to the emergence of many small but highly relevant niche brands that are accelerating their growth with digital marketing and direct-to-consumer strategies. These brands are rapidly gaining market share and are a risk for established brands with rigid structures.

In order for the mass producers to remain competitive, it is important to understand the preferences of the customers and to react innovatively and agilely to market changes.

Veylinx delivers consumer insights that are relevant to building strong brands and driving product innovation. By understanding consumer motivations and quantifying and predicting demand for products and channels, target markets can be quickly entered, supply optimised and costs reduced.