The logo is a key element of the company's identity, The most important visual element that identifies Veylinx. The logo has been carefully designed and is modern yet sophisticated. The logo is linear and simple.
Typography plays an important role in conveying a general tone and quality of the brand. Careful use of typography ensures clarity in all Veylinx communications. We have chosen Avenir Next as our primary typeface for its simplicity and readability.
For non-typographic applications such as presentations and e-mail, Arial is used instead. Arial is available in four styles: Regular, italic, bold and bold italic. These typefaces come standard with every computer and do not require a license.
There is a big difference between what people say they will do and what they actually do. Traditional research methods, such as surveys, only measure the attitude of consumers or what they say they will do, which is not always consistent with their behavior. Veylinx, on the contrary, measures actual behavior.
Veylinx bridges the gap between research and commerce to help organizations validate and predict demand for products, services and offerings.
First, consumers participate in a screener to ensure the right sample composition. The selected sample sees an ad featuring a product and places a bid to indicate their maximum willingness to pay.
After placing their bid, participants answer a series of specific questions about the product. This helps to gain insights into consumer behavior and attitudes relevant to a particular research objective.
The platform provides insights about what matters most to consumers based on actual behavioral experiments with the right dose of “skin in the game”.
Veylinx delivers consumer insights that are relevant to building strong brands and driving product innovation. By understanding consumer motivations and quantifying and predicting demand for products and channels, target markets can be quickly entered, supply optimised and costs reduced.